At our Wirral and Crosby salons, we use O&M (Original & Mineral) and CENTRED: professional-grade, vegan, and cruelty-free brands that deliver exceptional results, without harsh chemicals.
From the scent of fresh botanicals to the light, silky finish after a blow-dry, every product we use has been chosen to make your hair look good, and feel even better.
Why We Choose These Products
Every colour, treatment, and finish we create at Aaron Jones Hairdressing starts with one simple rule: we only use products we’d be happy to use ourselves.
That’s why both our Wirral and Crosby salons work exclusively with O&M (Original & Mineral) and CENTRED; two brands leading the way in sustainable, ethical, and results-driven haircare.
They give us the freedom to create beautiful results, without compromising on care; for your hair, your scalp, or the planet.
O&M: Cleaner Professional Hair Colour
O&M was born in Sydney with a simple but brilliant idea: make professional hair colour cleaner, kinder, and just as effective.
Their formulas skip the harsh stuff, no ammonia, no PPD, no resorcinol, but still deliver vibrant colour, natural shine, and long-lasting results.
Why our stylists use O&M
- Vegan and cruelty-free
- Infused with native Australian botanicals like desert lime and banksia flower, for strength and shine
- Designed to keep hair soft, glossy, and healthy after every appointment
Our stylists love O&M because it performs beautifully without the strong smell or irritation that can come with traditional colour.
If you’ve ever had a sensitive scalp, allergies, or just prefer a more conscious choice, this is the kind of colour that makes you feel as good as you look.
CENTRED: Hair and Scalp Care
Hair health starts at the root, and that’s exactly where CENTRED comes in. This UK-developed range treats your scalp like skincare: gently, consistently, and holistically.
Every product is vegan, sulphate-free, and cruelty-free, and is packed with vitamins, adaptogens, and plant-based actives to strengthen hair from within.
What CENTRED helps with
- Reduce breakage and fallout caused by stress or pollution
- Rebalance the scalp and encourage natural growth
- Leave hair softer, shinier, and healthier over time
It’s the range we reach for when clients need a reset; a fresh start for hair that’s been through too much heat, colour, or life.
Our Approach to Sustainable Haircare
Better for your hair and the planet
Walk into either of our salons, and you’ll notice the difference, not just in how your hair feels, but in the way we work.
We choose low-tox, high-performance colour, recycle wherever we can, and keep sustainability front of mind in everything we do.
Our goal is simple: to make Aaron Jones Hairdressing one of the most sustainable salons in and around Liverpool, whether you’re visiting our salon on the Wirral or in Crosby.
We’re proud to use vegan, cruelty-free and PPD-free products that care for your hair, the stylists who use them, and the world around us.
Do eco-friendly products still deliver professional results?
Many people think “eco” means giving something up; shine, longevity, performance, but it doesn’t have to.
Our O&M ammonia-free hair colour delivers the same depth and vibrancy as traditional salon colour, without the harsh smell or irritation.
Paired with CENTRED’s plant-based repair range, your hair gets everything it needs to look and feel its best; stronger, softer, and healthier, appointment after appointment.
Why Product Choice Matters
We believe the right products don’t just create great results, they create trust.
When you sit in one of our chairs, you know you’re getting a professional-grade performance that’s kinder to you, your stylist, and the planet. It’s no coincidence that 85% of consumers now regularly use cruelty-free and vegan beauty products. It’s proof that great results and good ethics go hand in hand.
That’s why both our Wirral and Crosby salons work exclusively with brands like O&M and CENTRED, which deliver professional results without compromise. They’re proof that you can have vibrant colour, healthy hair, and ethical values, all in one appointment.
Because looking after your hair goes hand in hand with looking after you; from the products we use to the little extras, like our NHS, blue light and student discounts. Whether you’re booking a balayage, a blow-dry, or a smoothing treatment, your hair will thank you from root to tip.
Conscious Haircare in Wirral and Crosby
At Aaron Jones Hairdressing, we’re proud to serve clients right across the Wirral and Merseyside, from Wallasey to Waterloo. Wherever you’re travelling from, you’ll find the same approach: expert colourists, eco-conscious haircare, and a relaxed, welcoming atmosphere.
For us, sustainability isn’t a buzzword; it’s just the way we do things. It’s one of the ways we keep that easy, feel-good energy our clients love. Every appointment, from a quick cut in Crosby, to a blowdry in Birkenhead, gets the same care, attention, and conscious product choice.
Both O&M and CENTRED reflect what we stand for as a local Wirral hair salon: expert hands, excellent atmosphere, and conscious choices.
Luxury and responsibility don’t have to be opposites. From recyclable packaging to low-tox formulas, every detail supports a salon experience that’s kinder and cleaner, but no less indulgent.
For us, conscious product choices aren’t separate from the service we provide, they’re part of it. Every haircut, colour appointment, and blow-dry at Aaron Jones Hairdressing is carried out using professional products designed to support healthier hair and a lower-impact approach to beauty. If you’d like to explore the services where these products come together, you can view our full range of hairdressing services.
Frequently Asked Questions
Are salon hair products really better than supermarket products?
In our experience, yes. Professional products are formulated to target specific hair and scalp needs, whether that’s protecting coloured hair, adding moisture or improving scalp health. The right salon product also tends to be more concentrated, so you usually need less each time.
How do I know which hair products are right for my hair?
There isn’t one product that’s right for everyone. When we recommend products, we look at your hair type, scalp condition, colouring history and styling routine. A personalised recommendation will always give you better results than choosing products based on trends or packaging.
Are vegan hair products as effective as traditional salon brands?
Absolutely. Modern vegan haircare has come a long way. We use O&M and CENTRED because they deliver professional results while remaining vegan and cruelty-free. You don’t have to compromise on colour, shine or performance to make more conscious choices.
Is ammonia-free hair colour better for your hair?
Ammonia-free colour is often a great option, especially if you have a sensitive scalp or dislike strong chemical smells. It can still deliver beautiful, long-lasting colour while being gentler during the colouring process. The best choice depends on your hair goals, which is why we always recommend a consultation first.
Can the right hair products improve scalp health?
Yes. Healthy hair starts with a healthy scalp. If your scalp is dry, oily, irritated or experiencing stress-related shedding, using products designed specifically for scalp care can make a noticeable difference over time. That’s one reason we recommend specialist scalp products where appropriate.
Should I use the same products my hairdresser uses in the salon?
If you want to recreate your salon results at home, it certainly helps. Professional products are designed to work together and support the services you’ve had done in the salon, whether that’s colouring, balayage, smoothing treatments or regular cutting.
Can professional products help coloured hair last longer?
Yes. Colour-safe shampoos and conditioners help reduce colour fade while keeping hair hydrated and healthy between appointments. They’re one of the easiest ways to protect your investment after having your hair coloured professionally.
Do expensive hair products actually last longer?
Often they do. Professional shampoos and conditioners are usually more concentrated than many high-street alternatives, so you use much less product each wash. That means a bottle often lasts longer than people expect.
Can you recommend products during my appointment?
Definitely. Every recommendation we make is based on your individual hair rather than simply trying to sell products. If we think something will genuinely help you maintain healthier hair or protect your colour between visits, we will explain why and show you how to use it properly.
Can I buy the products for use at home?
Yes. Both O&M and CENTRED are available to buy in-salon, and your stylist can help you choose the right products for your hair type and what you’re trying to achieve.
Do your products help with hair loss or thinning?
CENTRED is designed to support hair and scalp health, including stress-related hair loss. Ask your stylist for a recommendation tailored to what’s going on with your hair.
Are your products suitable for curly hair?
Yes. Both ranges are gentle and hydrating, which helps keep curls defined and full of bounce. If you’d like more specific advice, our curly hair specialists can talk you through the best routine for your curl type.
Are your products safe to use on hair extensions?
Yes. O&M and CENTRED are lightweight and sulphate-free, so they won’t weigh extensions down or make them tangle or slip. Our hair extensions specialists can also advise on the best aftercare routine for your extension type.
Are your products suitable for sensitive scalps?
Yes. Our O&M colour is formulated without ammonia, PPD or resorcinol, so it’s much gentler than traditional salon colour. CENTRED uses soothing plant-based ingredients rather than harsh detergents, which also makes it a good option if your scalp is easily irritated.